Queen of Green Deflates Today`s Green Hype and Puts Greenwash Out to Dry
Released on: February 15, 2008, 6:14 pm
Press Release Author: Joyce E. White
Industry: Environment
Press Release Summary: Her book, \"Really Green,\" takes us back to the basics
Press Release Body: Q: I found your book to be intelligent and very inspiring. It made me feel good about my own efforts to go green. Tell us what your book is about.
A: Everyday, I talk with people who want to live green. I realized, though, most don\'t know the basics of green. And the most common question I am asked is, \"How do I know if this product is really green?\"
My book, \"Really Green,\" is the answer to this question. It covers everything from defining biodegradable to how to identify greenwashing. More importantly, it outlines the basic principles that define green products.
Q: Well, what does \"green\" really mean?
A: Green includes any product, service, or activity that is supportive of life, both human and otherwise...including everything from helping the environment to human health and social issues. \"Green\" is the umbrella that encompasses everything including: organic, recycled, biodegradable, fair trade, etc.
Q: Is there a standard by which we measure what is really green?
A: Yes, and it is not opinion. All we need to do is look at nature to see that a green product would be made from resources that are rapidly renewable, taken sustainably, made with efficient use of resources, and other practical guidelines. There can be no more solid and true foundation for what constitutes a green product.
Q: What excited me the most about your book was to realize that I am not this thing called a \"consumer.\" How can we become more human in living our lives and less consumer?
A: Our whole consumer identity of having our lives revolve around the buying of things is simply not our natural state. We don\'t have to buy our lives, we can live our lives. Consumers rely on others to provide for them, but as humans we can think for ourselves, feel for ourselves, create for ourselves, and act from caring about the well-being of all life.
Q: With all the years you\'ve been into green, why write this book now?
A: I felt a new urgency.we all need to go green right now! This past winter I spent some time in San Francisco. Amazingly, in December, the camellias were blooming, the fruit trees blossoming, and the fields were yellow with mustard flowers. None of these things are supposed to happen until February. I lived in Northern California for 47 years and I know when the flowers bloom. The earth is changing.
This is more than a book to me, it\'s a mission. I feel called to do this at the deepest level of my being. The Earth is calling all of us.
Really Green by Debra Lynn Dadd can be ordered online at http://www.dld123.com/reallygreen
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